Lonestar Solar

What their customers worried about

Texans have been sold solar by door-knockers who are gone by the time the inverter fails. The next sales pitch sounds the same as the last one.

Solar is easy to sell and hard to keep running

The headline says what competitors won't. Under it, a day's output curve rises and falls in the brand's gold. The page prices three systems honestly, explains that Texas has no net metering, and refuses to quote a federal tax credit on a website.

What we built

• An output curve drawn in code as the hero
• Three systems with their honest prices, side by side
• The money, said plainly: net metering, property tax and credits
• Answers to the questions people ask before they sign, including hail