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Velsis Labs

All work

Harrow & Pine Coffee

Coffee roaster, Portland, Maine

A roaster's store where subscriptions are easy to skip, swap or send early.

What we built
E-commerce
Built with
Shopify, Hydrogen
Platforms
Web
Their colors
#2B2118#C8553D#F3E9DC#6B7F5A

Harrow & Pine Coffee, e-commerce

What their customers worried about

Regulars loved the beans but forgot to reorder, and the old store made changing a subscription feel like cancelling a gym membership.

Subscriptions you can steer

Every bag leads with its roast date, origin and how it tastes. A subscription can be skipped, swapped or sent early from one screen, signed in with a link rather than a password. Roasting happens on Tuesdays, and the site tells you which Tuesday your bag is from.

What we built

  • A custom Shopify storefront built around roast dates
  • A subscription screen for skipping, swapping and sending early
  • Password-free sign-in by email link
  • A wholesale inquiry path for cafés

Selling online, or want to?

Tell us how your customers buy on a free consultation. You'll leave knowing roughly what a store would take and cost.

Book a free consultation